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Why the Change? : Plagiarism & The Path to Content IDPer Kiilstofte
2015 started with a bit of a wake up call for the many YouTube channel owners who used my “Rallying the Defense” on their videos as they started receiving copyright claims from Horus Music Limited.
According to Horus Music, who added the track to YouTube’s Content ID system, Davide Anselmi and Hans Zimmer composed the music and it was now called “Overture”.
This obviously made some people a bit nervous, with good reason. They had looked for music that was safe, found us, and now their channel risked a copyright strike? I of course did my best to assure people nothing was really going to come of it, and that I was working on the issue. This happened before with my track “Sunlight” and thankfully that was fairly easy to deal with because CDBaby, the distributer, took action quickly.
Horus Music didn’t quite operate as professionally as CDBaby. In fact, Horus Music refuses to look at any evidence in digital form, which is quite puzzling in the year 2015. Apart from finding that annoying, I probably wouldn’t think much of it if it wasn’t for Horus Music distributing my track as if composed by “Hans Zimmer” in the first place.
Fortunately, YouTube, iTunes, Spotify, Amazon and others where the music was distributed to are much better at handling infringement complaints, so I went to them instead of having to deal with Horus Music’s odd decline of anything digital. Some providers were quick to respond, others a tad slower. Part of cleaning up the mess Horus Music and Davide Anselmi made of course also included reaching out to the affected parties, doing social media posts as well as sending out emails. I even ended up on hans-zimmer.com explaining the situation to people not quite understanding this new release from “Hans Zimmer”.
In the midst of sending DMCA takedowns left and right, I accidentally took down our own upload of Rallying the Defense. This happened because I wrote an e-mail to email@example.com, and perhaps naively, hoping a human would be at the receiving end, I started to explain the situation and asked for the Content ID “fingerprint” to be removed. I guess they’re either way too quick, or the algorithm looking over the e-mails was not made to account for my query.
iTunes search showing “Davide Anselmi & Hans Zimmer”
Why is all this relevant?
It’s relevant because I want you to know how much of a shitstorm it can cause for everyone when some distributor knowingly or not distributes our music like Horus Music did, and that it is what made us decide to start utilizing the Content ID system on YouTube ourselves. Adding our music to that system will create a much greater protection against any future attempts by 3rd parties wanting to add it to the Content ID system, for whatever reason.
Unfortunately it may be a bit of a nuisance to some of you as we start adding tracks to the Content ID, because it means people who used that music will get temporarily flagged. The good news is that we’re now the ones in control, and we can very swiftly remove that automated flagging.
Is it ideal? No it’s certainly not, but it’s the better solution. We are much more inclined to make sure our users and fans have as few problems as possible utilizing our music, than some random distributor who would be making money off of the claims while we all sit around waiting for the draconian YouTube system to release the false claims.
iTunes Revenue for Horus Music Ltd. selling “Rallying the Defense”.
So what happens now?
The following striked out text is no longer current.
I’m glad you asked. First we want to give everyone a chance to add their YouTube channels and videos to our whitelist. After a 1 month grace period of collecting channels, we will start to add our music to the Content ID system. Since we’re not able to gain access to the Content ID system ourselves, we will be going through the third party provider AdRev. Additionally, we will of course be here to help and answer any and all questions you may have regarding this decision or the consequences of it.
Where to access the whitelist: When logged in to your account, go to “My Account” and at the bottom of the page you will find the “Content ID Whitelisting” link.
Please Note: We will not be adding our old Legacy Tracks to Content ID, and white listing your videos and channels when using our free to use Legacy Tracks is not necessary. If you bought premium music in the past and have issues logging into your old account (i.e. it doesn’t exist), let me know on firstname.lastname@example.org or through our Contact page and I will get you back up to speed.